Flipkart.com is the Amazon of India. My friends usually order a lot of things from Flipkart, ranging from headphones to phones.
I had ordered for 3 books and they reached in 2 days. I had paid for them online.
My friend ordered a phone and he wanted to pay by cash on delivery. It reached him again in 2 days.
I once heard a friend say - I got free home delivery for a pen drive worth 150 bucks.
And flipkart ads are certainly unique like the service they offer.
In fact I frequently see the Flipkart delivery guys in our office with their big backpacks.
No doubt Flipkart has changed the way India shops.